Sunday 27 October 2013

MARKET STRATEGY

How to Structure Your Market Strategy Report?

Type of Strategy: (mention the character of the strategy)
 For example strategy can be ‘Kiosk in the public’.

Why this Strategy: (explain the logical reasoning behind this strategy, like its objective and major benefits).
In this, we can mention our major objectives that we are aiming to achieve through this strategy. For example, if our strategy is to set ‘kiosk in a crowded place just before the inaugural day of the company’, the objective can be mentioned like ‘Give good awareness among local customers about our company’s products or services. Through this strategy we can easily grab the attention of our targeted customers.’

How it works: (Give every details of this particular strategy. Ask all possible questions that can arise and give answers to it).
If we are planning to set a kiosk, you have to give answers to the following questions. If we can brief this strategy with one or two sentences, that would be great. All the activity which is mentioned here should substantiate our objective. We can take the above example to brief this part.

1)   How should be the kiosk? The size and the design of the kiosk should be mentioned here.
2)  Where to set the kiosk? Mention the suitable places which are appropriate for placing the kiosk, like shopping malls or some public areas (Private bus stand, ground etc).
3)  When to set kiosk? Mention the appropriate time for setting the kiosk. For example, we can say that kiosk operation should be started just five days before the inauguration day and should be ended just before the inauguration day.
4)   How long should it operate? We can mention operating time of this kiosk, like kiosk should be operated for continuous five days and the timing would be 4 pm to 7.30 pm in everyday.
5)  What all should be done in the Kiosk? Mention the major activities which we are planning to conduct in the kiosk. Like
One game called ‘Throw and win’: From 4.30 to 5 PM - Mention why this event?
Brochure distribution: Mention how to do it. How much brochure we need to distribute? etc.
Member prize coupon filling: Explain the processes and procedures of the same

6)   Manpower needed: Specify the manpower which will be needed for operating this Kiosk
Output to be expected: (Mention the expected output after implementing this strategy)
In the above case, we can mention the output expected as, Brand awareness level will be increased and through this we will be achieving 10% of additional sales in the month of November and December.
Budget: (Find out the approximate amount of budget, if we are able to split the expense part that will be good)
Marketing Expense
Particulars
 Amount(Rs)
Electrical equipments rent
3,000
Coordinators wages
3,000
Space Rent
6,000
Stage/Kiosk
10,000
Expense for conducting games
5,000
Brochure expense
20,000
Total expense
47,000


Marketing calendar: After preparing the entire strategy we need to set a marketing calendar. It should give an overview of all the strategy which mentioned in the report and most importantly we need to set priorities for each strategy. For example, sometimes two strategies may not be suitable to implement simultaneously because of various reasons. So we need to set a priority based calendar, which will explain the appropriate time to implement a particular strategy.

Marketing calendar
Strategies
Period
Quick Over view
Expense (Approx)





- Mr. Vinu Narayanan
  Asst. Manager - Consulting
  Bramma Learning Solutions Pvt. Ltd.
  Mob: 09847795311
  Phone: 0484 2705535

TOP 5 Part Time Businesses



Want to earn some extra income????? Bramma Learning Solutions introduces TOP 5 Part time businesses! Just start ur business now

1) Second hand items seller - Just look around and clean your space.You will get the raw material to start ur business. Put it in ur blog, ebay, quikr, olx or any other platform..Enjoy great margins!

2) Jewelry designer- Start your own jewelry making by buying some basic things. Great business if you have a lot of girl friends!

3)Photographer- Buy a DSLR camera. Start clicking photos of objects and post in photo sites like alamy where you can sell your pictures. Web industry needs millions of photos a day!

4) Personalised tutoring- Think about yourself. If you are good at something start a tuition class on the same. If you are good at coconut tree climbing, start it!

5) Paper plate/cup/bag/envelope making- Its a small machinery. Buy it and start a business at home itself. All the shops nearby will start purchasing from you..

Wednesday 23 October 2013

How to Build a Professional Organization...?



Business Consulting and Systemization
A tool for entrepreneurs

The document explains the business consulting and the importance of that in the present industry. 

- Abin c Pascal
  23/10/2013 





Why Business Consulting & Systemization is necessary..?
  • ·         Wearing too many hats..?
  • ·         Working too many hours..?
  • ·         Noticing that your employee is only working for the salary that you are paying?
  • ·         Nobody does a job; anybody could have done, because they assumed someone else to do it..?
  • ·         Feeling that you have no control over the money that circulating in your company?
  • ·         Wanting to be a “master of your own destiny” and then become the “slave of your business”?

All these questions are now common everywhere; especially in Kerala based SME level companies. More than 5 Lakhs small and medium level companies are there in Kerala, most of them are struggling to survive, many of them are dead, and a very few of them are alive and growing, why is it so? It’s not only because of the financial support or other lack of PEST factors(Political, Economical, Social and Technological), but it’s because of the lack of the vision; as the result, the business that they are doing is not equipped with the basic things that are necessary to start, survive, grow and succeed in the industry.

Nowadays, the competition is so strong in any industry, only the companies with unique products/services will sustain its momentum and growth. Entrepreneurs need to update the business and need to act based on “SAVE” concept of marketing; which means:-

S- Solution: - A business should provide a solution to a specific problem and that solution can be in the form of product/service of the company, then only that company will get an edge over others, and this will help the company to sustain in the industry. For e.g. when we think about a mattress manufacturing company, they provide a solution for better sleep by modern mattress; here the product is a visible form of the solution. This is how an entrepreneur should see about his business.

A- Accessibility: - The product/service which means the solution, which should be accessible to every customer who needs it. It should not limit its audience in a specific region or location but it should be clear that the solution address all the customers who need that solution.

V- Value: - The solution should have a value; so only the customer won’t look at the cost factor. If the solution got a value, for sure that the customer will make that solution a success. For e.g. there are people who use branded dress, the reason is that they provide some kind of value to that customer; here value may be the brand name, comfort, pride, privilege etc. 

E- Educate: - The Company needs to educate or should make the people aware about the products and its features. Then only it can create a need/want/demand in the mindset of the customer. For e.g. branded companies like Apple Inc etc are trying to educate the people about the products and its value, when the people are educated, they will ask for that solution and the value that they got after the usage will make them a lifelong customer.

How things are possible..?

Here comes the solution, the company should have a vision, which states the reason for the existence of that particular company. Business consulting company will help to develop and define “The Key 7S in a Business”.


It’s proven that, hard work is not the ultimate solution but its business systemization. In Kerala, start up and some SME companies are lacking the management level knowledge and system setting, as the result the entrepreneurs might feel frustrated and dejected in doing the business. So for making the smoother running of the business, by doing business systemization, it will define the following things:-
  • ·         It defines everybody’s hats
  • ·         It helps you to save a big amount of time by organizing things
  • ·         It motivates employees, and makes them a part of the process
  • ·         It defines everybody’s KRAs, responsibilities and tasks
  • ·         It enables you to manage and control every penny in your business
  • ·         You can be the leader of you business through proper delegation and sharing of organizational goals and objective by proper controlling mechanism

Business Consulting can provide, all the factors showed in the figure to make a better running of the business and there by the company will get an organized, systematic and streamlined business operation procedure which finally results in achieving the vision of the company.

Consulting proves that, every organization can be a success in its industry when they are focused on their vision. The 7S shows that, with the proper combination all ‘S’, the organization will be working with clearly defined vision means shared value; to achieve the Shared value there will be a clearly defined Structure with the help of right Strategy and System, the right Skilled Staff can make a smoothly running organization. In this scenario, the organization will be systematic, organized and focused on its vision.

Conclusion
Professionally managed and organized business is always the best place to work, engage and it will provide better results for each and every efforts that the entrepreneur is putting in it. Entrepreneur should have a vision about the business and that should be shared among the employees too, this will make a sense of belonging and will result in employee satisfaction and achieving the organizational goal.

Article by,
Abin c Pascal
Asst. Manager- Consulting

Bramma Learning Solutions Pvt Ltd, Kochi
Mob: 9496695346
Phone: 0484 2705535

Thursday 17 October 2013

Business Vision Setting

Importance of Vision Setting



A businessman to a consultant: “I want my present branches streamlined properly...and my manufacturing unit too…and I want to expand my business to other districts...”

Consultant: “Well we can ...the fee will be Rs.2 lakhs per month.”

Businessman: “That's too much...I can't afford. Can you make it to 1.5 lakhs..?”

"Unless there is a vision for an entrepreneur, his business will end up nowhere. If you want more money invest more."

We can take an example of Vision achievement exercise of Honda Motorcycle and Scooter India Ltd. (HMSI)

Their vision: To become the No.1 two-wheeler company by 2020.

Major milestones achieved after unmerging from Hero-Honda (34 months):
·    23% growth since separation
·    HMSI now constitutes around 17%-18% of turnover of Honda Motor Corporation.
·    By 2015, target is set to be 5 million units of sales.
·    Overtaken TVS and Bajaj in sales
·    Became 2nd largest two-wheeler company
·    9 zonal offices.
·    Hero has lost 2% of market share
·    Honda gained 3% of market share
·    Overtaken the sales of Hero's Passion by Honda's Dream Yuga in 2012.

The key for achieving the milestone: The pace of Transformation

Following are the factors which they thrived on:

1.  Research department relocated and linked  to Marketing and Sales department (main strategy)
2.  Kept on reworking strategies
3.  New model line up
4.  Spread their market to the interiors of the country.
5.  Widened the product range.
6.  Quick communication and decision making
7.  Responded to market needs and trends.
8.  Brand ambassador- Akshay Kumar (Bollywood actor)
9.  Focused on fuel efficient bikes like Dream Yuga and Neo to compete with Hero's Splendor and Passion.

- Jimish K. Joseph
  Asst. Manager - Consulting
  Bramma Learning Solutions
  Mob: 9746195297
  Phone: 0484 2705535


Monday 7 October 2013

TOP 10 BUSINESS MOVIES

Top 10 Business Movies every entrepreneur should watch!
1. Office Space

This classic office comedy ought to be required viewing at all business schools. Nothing cures possessed copy machine-induced stress or a bad case of the Mondays faster than watching Peter spar with his dull and annoying bosses.

2. Wall Street

An iconic 80’s film about greed and morality. Michael Douglas is fantastic as Gordon Gekko, the apostle of the “greed is good” ideology. He may be on to something in terms of economic theory, though the SEC may not be so understanding, as the film depicts.

3. Working Girl

Harrison Ford and Sigourney Weaver are fantastic in this thoroughly enjoyable romantic comedy. Melanie Griffith teaches us a valuable lesson as Tess the precocious administrative assistant: Never take your secretary for granted.

4. The Shop Around the Corner

In this classic romantic comedy set in Budapest, Jimmy Stewart and the great Margaret Sullavan fall in love by mail, not realizing that they are co-workers in a gift shop. Re-made in 1998 by Nora Ephron as "You've Got Mail."

5. Gung Ho

This 1986 comedy stars Michael Keaton as a foreman at an American car factory that gets taken over by a Japanese manufacturer. Consider it a hilarious lesson on labor management and the importance of understanding different cultures.

6. The Hudsucker Proxy

The Coen brothers, Tim Robbins, and Paul Newman come together for a good old fashioned screwball comedy. It’s a funny flick that demonstrates the importance of looking for innovators in all levels of a company.

7. One, Two, Three

James Cagney plays the Coca-Cola Company's man in Berlin, and we get a delightful view of an American businessman coping in alien territory and trying, in this case, to prevent the daughter of his Atlanta boss from marrying a communist.

8. Other People’s Money

Danny DeVito shines as “Larry the Liquidator” in this smart, early 90’s drama. In this story we see a conflict as old as time itself: Love, or money? Which would you choose?

9. Boiler Room

Similar to Wall Street in theme, this 2000 drama uses the stock game to teach a valuable business lesson: Always be skeptical of deals that seem too good to be true. Giovanni Ribisi is great as a talented rookie broker.

10. Glengarry Glen Ross

Based on an excellent play by David Mamet, this Hollywood take features an all-star cast that includes, Ed Harris, Al Pacino, Alec Baldwin, Kevin Spacey, Jack Lemmon, and Jonathan Pryce. Required viewing for people looking to get into the real estate game.

Thursday 3 October 2013

Top 10 B-Schools in Kerala


Top 10 B-Schools in Kerala

Hi! Are you looking forward to join for a MBA course? If so find the list of top 10 B-Schools in Kerala (rating by Bramma)

1) IIM, Kozhikode
2) RAJAGIRI B-SCHOOL
3) SCMS
4) School of Management Studies, CUSAT
5) TKM, Kollam
6) IMK, Trivandrum
7) DCMS,Uty.of Calicut
8) MACFAST,thiruvalla
9) DCSMAT B-SCHOOL,VAGAMON

10) FISAT, Angamali

Tuesday 1 October 2013

Mantras for Business Success

6  MANTRAS for SUCCESS in BUSINESS

1. Get your head in the game: As the leader of your company, you need to portray a winning state of mind and radiate positive energy. This is relatively easy to preach, but in live interactions, meetings and events, there’s no substitute for having your game face on. A good attitude is transmittable and inspires others. If you need to fake it until you make it, so be it. 

2. Narrow your objectives: Most of the entrepreneurs are constantly distracted by the newest shiny things. By nature, entrepreneurs seem to be idea people, so you’re good at identifying opportunities and finding ways to take advantage of them. That means it’s equally important to figure out which opportunities are irrelevant, and to ignore them completely. Pick up every shiny thing and you've got a collector’s nest, not a successful company. 

3. Steady your reactions: Steady as it goes. This is always of the most priority for essential entrepreneurial qualities. Passion, fire, and drive are at the core of many entrepreneurs. We all need those things. But it can be easy to let these attributes excessively influence your reactions to day-to-day events. Abrupt reactions and decisions that aren't well thought-out don’t do you or your company any good. To prevent them, try to plan proactively and keep the big picture in mind. 

4. Know and stick to your moral compass: It's easy to get influenced by great opportunities or quick fixes. Set yourself and your company up for success by knowing your boundaries. What are you willing to do to achieve your objectives, and where do you draw the line? This is one area where going outside of your comfort zone will do nothing but get you in hot water. 

5. Perception is King: Your reputation is here to stay. Protect your personal reputation and brand, as well as that of your company, by building an image that's meant to last.  

6. Get your fight on:  The best athlete doesn't always win. The one with the most fight and determination always wins out. Someone else may be bigger, faster, or temporarily ahead of the pack, but you will come out on top if you fight smart and stick it out. 

Need some more inspiration? Dream big. Be disruptive. Color outside the lines. Decide what these phrases mean to you, or create some of your own mantras that will keep your compass pointing north.