Wednesday 23 October 2013

How to Build a Professional Organization...?



Business Consulting and Systemization
A tool for entrepreneurs

The document explains the business consulting and the importance of that in the present industry. 

- Abin c Pascal
  23/10/2013 





Why Business Consulting & Systemization is necessary..?
  • ·         Wearing too many hats..?
  • ·         Working too many hours..?
  • ·         Noticing that your employee is only working for the salary that you are paying?
  • ·         Nobody does a job; anybody could have done, because they assumed someone else to do it..?
  • ·         Feeling that you have no control over the money that circulating in your company?
  • ·         Wanting to be a “master of your own destiny” and then become the “slave of your business”?

All these questions are now common everywhere; especially in Kerala based SME level companies. More than 5 Lakhs small and medium level companies are there in Kerala, most of them are struggling to survive, many of them are dead, and a very few of them are alive and growing, why is it so? It’s not only because of the financial support or other lack of PEST factors(Political, Economical, Social and Technological), but it’s because of the lack of the vision; as the result, the business that they are doing is not equipped with the basic things that are necessary to start, survive, grow and succeed in the industry.

Nowadays, the competition is so strong in any industry, only the companies with unique products/services will sustain its momentum and growth. Entrepreneurs need to update the business and need to act based on “SAVE” concept of marketing; which means:-

S- Solution: - A business should provide a solution to a specific problem and that solution can be in the form of product/service of the company, then only that company will get an edge over others, and this will help the company to sustain in the industry. For e.g. when we think about a mattress manufacturing company, they provide a solution for better sleep by modern mattress; here the product is a visible form of the solution. This is how an entrepreneur should see about his business.

A- Accessibility: - The product/service which means the solution, which should be accessible to every customer who needs it. It should not limit its audience in a specific region or location but it should be clear that the solution address all the customers who need that solution.

V- Value: - The solution should have a value; so only the customer won’t look at the cost factor. If the solution got a value, for sure that the customer will make that solution a success. For e.g. there are people who use branded dress, the reason is that they provide some kind of value to that customer; here value may be the brand name, comfort, pride, privilege etc. 

E- Educate: - The Company needs to educate or should make the people aware about the products and its features. Then only it can create a need/want/demand in the mindset of the customer. For e.g. branded companies like Apple Inc etc are trying to educate the people about the products and its value, when the people are educated, they will ask for that solution and the value that they got after the usage will make them a lifelong customer.

How things are possible..?

Here comes the solution, the company should have a vision, which states the reason for the existence of that particular company. Business consulting company will help to develop and define “The Key 7S in a Business”.


It’s proven that, hard work is not the ultimate solution but its business systemization. In Kerala, start up and some SME companies are lacking the management level knowledge and system setting, as the result the entrepreneurs might feel frustrated and dejected in doing the business. So for making the smoother running of the business, by doing business systemization, it will define the following things:-
  • ·         It defines everybody’s hats
  • ·         It helps you to save a big amount of time by organizing things
  • ·         It motivates employees, and makes them a part of the process
  • ·         It defines everybody’s KRAs, responsibilities and tasks
  • ·         It enables you to manage and control every penny in your business
  • ·         You can be the leader of you business through proper delegation and sharing of organizational goals and objective by proper controlling mechanism

Business Consulting can provide, all the factors showed in the figure to make a better running of the business and there by the company will get an organized, systematic and streamlined business operation procedure which finally results in achieving the vision of the company.

Consulting proves that, every organization can be a success in its industry when they are focused on their vision. The 7S shows that, with the proper combination all ‘S’, the organization will be working with clearly defined vision means shared value; to achieve the Shared value there will be a clearly defined Structure with the help of right Strategy and System, the right Skilled Staff can make a smoothly running organization. In this scenario, the organization will be systematic, organized and focused on its vision.

Conclusion
Professionally managed and organized business is always the best place to work, engage and it will provide better results for each and every efforts that the entrepreneur is putting in it. Entrepreneur should have a vision about the business and that should be shared among the employees too, this will make a sense of belonging and will result in employee satisfaction and achieving the organizational goal.

Article by,
Abin c Pascal
Asst. Manager- Consulting

Bramma Learning Solutions Pvt Ltd, Kochi
Mob: 9496695346
Phone: 0484 2705535

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