Business Consulting and Systemization
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A tool for entrepreneurs
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The document explains the
business consulting and the importance of that in the present
industry.
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- Abin c Pascal
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23/10/2013
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Why Business Consulting & Systemization is
necessary..?
- · Wearing too many hats..?
- · Working too many hours..?
- · Noticing that your employee is only working for the salary that you are paying?
- · Nobody does a job; anybody could have done, because they assumed someone else to do it..?
- · Feeling that you have no control over the money that circulating in your company?
- · Wanting to be a “master of your own destiny” and then become the “slave of your business”?
All these
questions are now common everywhere; especially in Kerala based SME level
companies. More than 5 Lakhs small and medium level companies are there in
Kerala, most of them are struggling to survive, many of them are dead, and a
very few of them are alive and growing, why is it so? It’s not only because
of the financial support or other lack of PEST factors(Political, Economical,
Social and Technological), but it’s because of the lack of the vision; as the
result, the business that they are doing is not equipped with the basic things
that are necessary to start, survive, grow and succeed in the industry.
Nowadays, the
competition is so strong in any industry, only the companies with unique
products/services will sustain its momentum and growth. Entrepreneurs need to
update the business and need to act based on “SAVE” concept of marketing; which means:-
S- Solution: - A business should provide a
solution to a specific problem and that solution can be in the form of product/service
of the company, then only that company will get an edge over others, and this
will help the company to sustain in the industry. For e.g. when we think about
a mattress manufacturing company, they provide a solution for better sleep by
modern mattress; here the product is a visible form of the solution. This is
how an entrepreneur should see about his business.
A- Accessibility: - The product/service
which means the solution, which should be accessible to every customer who
needs it. It should not limit its audience in a specific region or location but
it should be clear that the solution address all the customers who need that solution.
V- Value: - The solution should have a value;
so only the customer won’t look at the cost factor. If the solution got a
value, for sure that the customer will make that solution a success. For e.g. there
are people who use branded dress, the reason is that they provide some kind of
value to that customer; here value may be the brand name, comfort, pride,
privilege etc.
E- Educate: - The Company needs to educate
or should make the people aware about the products and its features. Then only
it can create a need/want/demand in the mindset of the customer. For e.g. branded
companies like Apple Inc etc are trying to educate the people about the
products and its value, when the people are educated, they will ask for that
solution and the value that they got after the usage will make them a lifelong
customer.
How
things are possible..?
Here comes the
solution, the company should have a vision, which states the reason for the
existence of that particular company. Business consulting company will help to
develop and define “The Key 7S in a
Business”.
It’s proven
that, hard work is not the ultimate solution but its business systemization. In
Kerala, start up and some SME companies are lacking the management level
knowledge and system setting, as the result the entrepreneurs might feel
frustrated and dejected in doing the business. So for making the smoother
running of the business, by doing business systemization, it will define the
following things:-
- · It defines everybody’s hats
- · It helps you to save a big amount of time by organizing things
- · It motivates employees, and makes them a part of the process
- · It defines everybody’s KRAs, responsibilities and tasks
- · It enables you to manage and control every penny in your business
- · You can be the leader of you business through proper delegation and sharing of organizational goals and objective by proper controlling mechanism
Business Consulting can provide, all the factors showed in the figure
to make a better running of the business and there by the company will get an
organized, systematic and streamlined business operation procedure which
finally results in achieving the vision of the company.
Consulting
proves that, every organization can be a success in its industry when they are
focused on their vision. The 7S shows that, with the proper combination all
‘S’, the organization will be working with clearly defined vision means shared
value; to achieve the Shared
value there will be a clearly defined Structure
with the help of right Strategy
and System, the right Skilled Staff can make a smoothly running organization. In this
scenario, the organization will be systematic, organized and focused on its vision.
Conclusion
Professionally
managed and organized business is always the best place to work, engage and it
will provide better results for each and every efforts that the entrepreneur is
putting in it. Entrepreneur should have a vision about the business and that
should be shared among the employees too, this will make a sense of belonging
and will result in employee satisfaction and achieving the organizational goal.
Article
by,
Abin
c Pascal
Asst.
Manager- Consulting
Bramma
Learning Solutions Pvt Ltd, Kochi
Mob: 9496695346
Phone: 0484 2705535
Mob: 9496695346
Phone: 0484 2705535
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