Business Vision Setting

Importance of Vision Setting

A businessman to a consultant: “I want my present branches streamlined properly...and my manufacturing unit too…and I want to expand my business to other districts...”

Consultant: “Well we can ...the fee will be Rs.2 lakhs per month.”

Businessman: “That's too much...I can't afford. Can you make it to 1.5 lakhs..?”

"Unless there is a vision for an entrepreneur, his business will end up nowhere. If you want more money invest more."

We can take an example of Vision achievement exercise of Honda Motorcycle and Scooter India Ltd. (HMSI)

Their vision: To become the No.1 two-wheeler company by 2020.

Major milestones achieved after unmerging from Hero-Honda (34 months):

·    23% growth since separation

·    HMSI now constitutes around 17%-18% of turnover of Honda Motor Corporation.

·    By 2015, target is set to be 5 million units of sales.

·    Overtaken TVS and Bajaj in sales

·    Became 2^nd largest two-wheeler company

·    9 zonal offices.

·    Hero has lost 2% of market share

·    Honda gained 3% of market share

·    Overtaken the sales of Hero's Passion by Honda's Dream Yuga in 2012.

The key for achieving the milestone: The pace of Transformation

Following are the factors which they thrived on:

1.  Research department relocated and linked  to Marketing and Sales department (main strategy)

2.  Kept on reworking strategies

3.  New model line up

4.  Spread their market to the interiors of the country.

5.  Widened the product range.

6.  Quick communication and decision making

7.  Responded to market needs and trends.

8.  Brand ambassador- Akshay Kumar (Bollywood actor)

9.  Focused on fuel efficient bikes like Dream Yuga and Neo to compete with Hero's Splendor and Passion.

- Jimish K. Joseph

  Asst. Manager - Consulting

  Bramma Learning Solutions
  Mob: 9746195297
  Phone: 0484 2705535

3 Reasons to Hire a Consultant

3 Reasons to Hire a Consultant

Many companies turn to consultants when they don’t have the staff to handle a particular need, but there are many other solid reasons to consider hiring an external consultant.  Hiring a consultant could be just what your company needs to recharge, think outside the box or explore a new approach.

Here are 3 reasons out of many to hire a consultant:

1. Fresh Thinking - Bringing in someone new who hasn’t lived and breathed your business every day is bound to give you a new perspective. A consultant is going to ask questions and look at your business from a different lens. A consultant also brings learning and knowledge from other client work and other categories that just may lead to that out of the box idea you have been seeking. Hiring a consultant to lead a brainstorming session for your employees is a great way to recharge and excite your team and break out of a rut of ‘same old’ thinking. If you are looking to launch a new campaign or product, a consultant could help you uncover a brand new approach while also getting your team inspired and onboard.

2. Relieve your Overworked Staff – If you are like most companies these days, you’ve had to layoff staff, eliminate positions or freeze hiring.  You’ve kept your best and brightest stars, but you are also asking them to work more and in some cases do the job of several employees. Over time you run the risk of burnout or running off the very people you want to keep. Bringing in a consultant to help out with a project or take on some work for a period of time is cost effective and a good way to show your employees that you respect what they do and realize sometimes they need a break! Letting your staff take a vacation, reclaim their weekends, or just leave work at a normal hour again will go a long way to building good morale and acknowledging their extra effort.  Good employees often leave jobs when they don’t feel appreciated.  Bringing in a consultant to help out is one way to show your appreciation during a particularly busy time.

3. Special Project – As a company you may be curious about trying out a new form of marketing or maybe a ‘new to your company’ way of working. Hiring a consultant to lead and possibly teach your employees about a different expertise is a great way to ‘try it’ before you make a full investment.  You may decide to utilize a consultant to set up and manage a blog for your department or to define a new target and create a plan to reach this new audience. Using a consultant allows your staff to continue to pursue their work while exploring a new possible area at a low risk and low expense.  The results, however, could pay off handsomely!

These are just three reasons out of many to consider hiring a consultant. Working with consultants can be a low risk, low investment option that yields a high return. Next time you find yourself stuck, understaffed, or wanting to try something new – consider bringing in a consultant like Bramma Learning Solutions Pvt. Ltd.