How to Structure Your Market Strategy
Report?
Type of Strategy: (mention the character of the strategy)
For example strategy can be ‘Kiosk in the
public’.
Why this Strategy: (explain the logical
reasoning behind this strategy, like its objective and major benefits).
In this, we can
mention our major objectives that we are aiming to achieve through this
strategy. For example, if our strategy is to set ‘kiosk in a crowded place just
before the inaugural day of the company’, the objective can be mentioned like ‘Give
good awareness among local customers about our company’s products or services. Through
this strategy we can easily grab the attention of our targeted customers.’
How it works: (Give every details of
this particular strategy. Ask all possible questions that can arise and give
answers to it).
If we are
planning to set a kiosk, you have to give answers to the following questions.
If we can brief this strategy with one or two sentences, that would be great.
All the activity which is mentioned here should substantiate our objective. We
can take the above example to brief this part.
1) How
should be the kiosk? The size and the design of the kiosk should be
mentioned here.
2) Where to
set the kiosk? Mention the suitable places which are appropriate for placing
the kiosk, like shopping malls or some public areas (Private bus stand, ground
etc).
3) When to
set kiosk? Mention the appropriate time for setting the kiosk. For example,
we can say that kiosk operation should be started just five days before the
inauguration day and should be ended just before the inauguration day.
4) How long
should it operate? We can mention operating time of this kiosk, like kiosk
should be operated for continuous five days and the timing would be 4 pm to
7.30 pm in everyday.
5) What all
should be done in the Kiosk? Mention the major activities which we are
planning to conduct in the kiosk. Like
One game called ‘Throw and win’: From
4.30 to 5 PM - Mention why this event?
Brochure distribution: Mention how to
do it. How much brochure we need to distribute? etc.
Member prize coupon filling: Explain
the processes and procedures of the same
6) Manpower
needed: Specify the manpower which will be needed for operating this Kiosk
Output to be expected: (Mention the expected output after
implementing this strategy)
In the above
case, we can mention the output expected as, Brand awareness level will be
increased and through this we will be achieving 10% of additional sales in the
month of November and December.
Budget: (Find out the
approximate amount of budget, if we are able to split the expense part that
will be good)
Marketing Expense
|
|
Particulars
|
Amount(Rs)
|
Electrical equipments rent
|
3,000
|
Coordinators wages
|
3,000
|
Space Rent
|
6,000
|
Stage/Kiosk
|
10,000
|
Expense for conducting games
|
5,000
|
Brochure expense
|
20,000
|
Total expense
|
47,000
|
Marketing calendar: After preparing the entire strategy we
need to set a marketing calendar. It should give an overview of all the
strategy which mentioned in the report and most importantly we need to set
priorities for each strategy. For example, sometimes two strategies may not be
suitable to implement simultaneously because of various reasons. So we need to
set a priority based calendar, which will explain the appropriate time to
implement a particular strategy.
Marketing calendar
|
|||
Strategies
|
Period
|
Quick Over view
|
Expense (Approx)
|
- Mr. Vinu Narayanan
Asst. Manager - Consulting
Bramma Learning Solutions Pvt. Ltd.
Mob: 09847795311
Phone: 0484 2705535
Bramma Learning Solutions Pvt. Ltd.
Mob: 09847795311
Phone: 0484 2705535
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