Simple Yet Powerful Business Lessons From a Broke Entrepreneur Turned
Multi-Millionaire
A boy grows up poor in
Poland, drops out of high school and moves to the U.S. at age 17 without
speaking one word of English, becomes a millionaire, loses it all and rebuilds
over and over again, each time with more success.
That may sound like a movie script, but it’s part of the
fascinating real-life story of serial entrepreneur Tomas Gorny, co-founder and
chief executive of cloud-based communications provider Nextiva -- as well as iBoost (funded by
SoftBank) and IPOWER, now part of Endurance International Group where he remains a director.
I had the pleasure of speaking with Gorny recently and he shared
some of his secrets of entrepreneurial success:
Creation is greater than accumulation:
Gorny’s biggest lesson
came from learning to focus on creation, letting his drive and passion guide
his decisions instead of money. “Don’t chase the money,” he advises. He
says it is too easy to get caught up in the game of capital raising or focusing
on an exit strategy -- which was a roadblock to his own success. When he
refocused his energy on creating and innovating, the money followed, instead of
potentially compromising decisions that ultimately would not have been in the
best interest of the company.
Never compromise quality, especially with people:
Quality is paramount,
and that extends to the people that you surround yourself with, from friends to
employees. Gorny said that having friends that were focused on wealth and
flashy lifestyles made him unfocused and actually led to his temporary
financial woes. He learned from that lesson and brought it into his
professional life where he only hires people that he is proud to work with.
This creates the quality environment on the inside of the business that
translates into high quality interactions with customers, every time.
Good products will thrive and survive:
There is a lot of
noise in every marketplace, which is something that every entrepreneur trying
to compete for customer mind-share is acutely aware of. However, Gorny advises
delivering the best products or services you can that solve customer needs. Those
products and services outlast the noise as customers can’t live without them
and often refer them to friends.
Making sense makes sense:
When Gorny first came
to America, he distinctly remembered needing to buy shoes and seeing a July 4thspecial sale offering two pairs for the
price of one. This two-for-one special bothered him, because he only needed one
pair of shoes and informed how he approached marketing from then on -- always
from the customer perspective. That’s why in his current company he focuses on
one-stop bundling and offers that are precisely what the customers want and
help them simplify their decision-making.
Your past is not your future:
Having been extremely
poor, losing his fortune and having to start over working as a valet and carpet
cleaner in between building million-dollar businesses, Gorny encourages every
entrepreneur to realize that your past and current circumstances don’t
determine your ability to be successful in the future. Only you and your
willingness to work hard, work smart and keep trying do.
Having been there a number of times, Gorny’s success speaks for
itself and will hopefully inspire your success too.
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