WHAT TYPE OF ENTREPRENEUR ARE YOU..?

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The Adventurist:- These entrepreneurs are great risk takers and challenge breakers. This entrepreneur finds happiness in entering diversified business. They are like:-
1- Man at the top of Mount Everest. Nothing will let them down.
2- They are like sky divers, they don’t fear about the parachute failures
3- They are like Edison, they will keep of trying for success

The Builder:- They have the ability to set up a big business very fast but you wont keep it forever. These entrepreneur will have the following attributes:-
1- Ability to control temperament
2- Ability to go beyond the boundaries
3- Commitment and dedication
4-Never discouraged

The Dreamer:- They are the entrepreneurs, they live in their dreams. They might have big plans but nothing will be implemented. They are like:-
1- People looking for government jobs, they just wish to take no risk
2-They are like man with a ferrari in dreams
3- They are more like a youngster who wants a fit body without going Gim

The Idlest:- These entrepreneurs are mainly like who runs an inherited business. They just run the business in the same way that has developed. These people will never try for any change of expansion. They are just like:-
1- Followers, they don’t want to take challenges, they just follow things
2- Sony (An international company who developed the first audio device like ipod but failed to take the advantage of it)

The Innovator:- They are the entrepreneurs who are highly aggressive, with full of energy and passion. They always introduce something new to the industry. They are like:-
1- The founder of facebook, apple and google
2- They just make things work

The Specialist:- Specialists generate most of their new business from referrals and networking. They measure success based on their personal income. Their businesses tend to grow fairly well in the startup and early growth phase, but as soon as their personal income hits preset targets. They are more like:-
1- Business advisers
2- Mentors
3- Coach

The Opportunist:- They are observers, jump in at the right time, ride the wave of growth up and (hopefully) jump out at the peak. They never wait for any leaders to come up, they just act as a leader. They are like:-
1- Renault duster- A heavily indianized, positioned, customer friendly vehicle that hits the Indian market by a storm.

Abin c Pascal

Asst. Manager Consulting

Bramma Learning Solutions Pvt Ltd

Mob: 9496695346  /  0484-2705535

Blog: abincpascal.wordpress.com

Experiential Learning of a Business Consultant

My Consulting Experience with Bramma

Resistance to Change!

When we analyze the major roles of a consultant, every management book speaks the same language that consultants are organizational change agents! It also mentions that change is not an easy phenomenon to happen where lots of obstacles and hurdles are there on the way of change, which is to be cleared by a consultant. Among all obstacles, EMPLOYEE RESISTANCE to change acts as the major challenge in organizational change management as far as consultant is concerned, according to conventional management books. But here, I would like to share my personal experience in SME consulting arena, which speaks a slightly different story comparing to the conventional theories!

I do agree with the fact that employee resistance is a major challenge I faced in organizational change management process.  But when I analyze the consequences and level of impact in the change management process, I rate EMPLOYER RESISTANCE TO CHANGE as the most difficult and alarming constraint I ever faced in the process. It is quite surprising to see employer resist themselves in the change process. I am sure that it may not be the same scenario in large scale business, but in the case of SME, where 99% enterprises are promoter driven business, it is much visible. Let’s go deep into some real case examples.

As far as every change process is concerned, change should start from top to bottom. So, organizational change should start from organizational structure and management style. We used to analyze irregularities and interlinked communication process in organizations while conducting initial process study in an organization. Then we suggest structure revamp and try to bring professionals in the organization in order to drive the process. Most of the companies lack professionalism which pulls them back in the growth process, and that’s why professionals are much required on a long term basis. But as I mentioned earlier, here we face the major challenge, the EMPLOYER RESISTANCE TO CHANGE!

Most of the employers fail to assimilate the change happening in the management style. They are not able to gel with the new people come aboard.  Issues start from the point where they fail to understand the new roles and a consultant struggles to act as a lubricator here! A consultant needs to be diplomatic in such situations, but in some cases, we had to put our foot down where we see things move in the opposite direction.

For e.g.  In a company we brought a new professional as Head - Sales, and he was assigned to streamline the sales activities which were on a pathetic stage till then. Sales people were not following the reporting system and also they failed to generate the desired outcome. The new person implemented some reporting system and also he started tracking the system very strictly. But all of a sudden the key person started involving in the process and he started violating the system by himself. Communication process went scattered where he started spying and receiving communications from the employees directly where the Head was missing many! As a result of frustration, Head resigned the job and went out of the organization.

This is a simple example but we faced even extreme circumstances where the employer himself asked us to frame strategies to terminate new comer professional, only because he was not able to gel with him!

There are plenty of such cases available in our case files. But what could be the reasons? We tried to analyze the reasons and find out major reasons for such cases,

• ·         Most of the employer lack a well defined organizational vision
• ·         They fail to delegate authorities to employees
• ·         They fail to develop trust factor in their people and system
• ·         They fail to come out of self entrepreneurship to entrepreneurship

People force is the major driving force in every organization. It is a must that you have quality manpower in the front to lead the process, when an organization is looking for growth or business development with a professional approach. Nowadays it is not that difficult to get quality manpower in SME, as many of them are willing to work in Kerala. But the real challenge is to sustain them with the organization in a long run. It is purely depended upon how employer treats them and maintains them, without disturbing the new environment. And for that an entrepreneur should have good vision and broaden mindset to accept changes, unless the scenario never changes!

-          Deepesh M

Manager – Consulting

Bramma Learning Solutions Pvt. Ltd.

Mob: 9847896265

Phone: 0484 2705535

MARKET STRATEGY

How to Structure Your Market Strategy Report?

Type of Strategy: (mention the character of the strategy)

 For example strategy can be ‘Kiosk in the public’.

Why this Strategy: (explain the logical reasoning behind this strategy, like its objective and major benefits).

In this, we can mention our major objectives that we are aiming to achieve through this strategy. For example, if our strategy is to set ‘kiosk in a crowded place just before the inaugural day of the company’, the objective can be mentioned like ‘Give good awareness among local customers about our company’s products or services. Through this strategy we can easily grab the attention of our targeted customers.’

How it works: (Give every details of this particular strategy. Ask all possible questions that can arise and give answers to it).

If we are planning to set a kiosk, you have to give answers to the following questions. If we can brief this strategy with one or two sentences, that would be great. All the activity which is mentioned here should substantiate our objective. We can take the above example to brief this part.

1)   How should be the kiosk? The size and the design of the kiosk should be mentioned here.

2)  Where to set the kiosk? Mention the suitable places which are appropriate for placing the kiosk, like shopping malls or some public areas (Private bus stand, ground etc).

3)  When to set kiosk? Mention the appropriate time for setting the kiosk. For example, we can say that kiosk operation should be started just five days before the inauguration day and should be ended just before the inauguration day.

4)   How long should it operate? We can mention operating time of this kiosk, like kiosk should be operated for continuous five days and the timing would be 4 pm to 7.30 pm in everyday.

5)  What all should be done in the Kiosk? Mention the major activities which we are planning to conduct in the kiosk. Like

One game called ‘Throw and win’: From 4.30 to 5 PM - Mention why this event?

Brochure distribution: Mention how to do it. How much brochure we need to distribute? etc.

Member prize coupon filling: Explain the processes and procedures of the same

6)   Manpower needed: Specify the manpower which will be needed for operating this Kiosk

Output to be expected: (Mention the expected output after implementing this strategy)

In the above case, we can mention the output expected as, Brand awareness level will be increased and through this we will be achieving 10% of additional sales in the month of November and December.

Budget: (Find out the approximate amount of budget, if we are able to split the expense part that will be good)

Marketing Expense
Particulars	Amount(Rs)
Electrical equipments rent	3,000
Coordinators wages	3,000
Space Rent	6,000
Stage/Kiosk	10,000
Expense for conducting games	5,000
Brochure expense	20,000
Total expense	47,000

Marketing calendar: After preparing the entire strategy we need to set a marketing calendar. It should give an overview of all the strategy which mentioned in the report and most importantly we need to set priorities for each strategy. For example, sometimes two strategies may not be suitable to implement simultaneously because of various reasons. So we need to set a priority based calendar, which will explain the appropriate time to implement a particular strategy.

Marketing calendar
Strategies	Period	Quick Over view	Expense (Approx)

- Mr. Vinu Narayanan

  Asst. Manager - Consulting
  Bramma Learning Solutions Pvt. Ltd.
  Mob: 09847795311
  Phone: 0484 2705535

TOP 5 Part Time Businesses

Want to earn some extra income????? Bramma Learning Solutions introduces TOP 5 Part time businesses! Just start ur business now

1) Second hand items seller - Just look around and clean your space.You will get the raw material to start ur business. Put it in ur blog, ebay, quikr, olx or any other platform..Enjoy great margins!

2) Jewelry designer- Start your own jewelry making by buying some basic things. Great business if you have a lot of girl friends!

3)Photographer- Buy a DSLR camera. Start clicking photos of objects and post in photo sites like alamy where you can sell your pictures. Web industry needs millions of photos a day!

4) Personalised tutoring- Think about yourself. If you are good at something start a tuition class on the same. If you are good at coconut tree climbing, start it!

5) Paper plate/cup/bag/envelope making- Its a small machinery. Buy it and start a business at home itself. All the shops nearby will start purchasing from you..

How to Build a Professional Organization...?

Business Consulting and Systemization

A tool for entrepreneurs

The document explains the business consulting and the importance of that in the present industry.

- Abin c Pascal

23/10/2013

Why Business Consulting & Systemization is necessary..?

• ·         Wearing too many hats..?
• ·         Working too many hours..?
• ·         Noticing that your employee is only working for the salary that you are paying?
• ·         Nobody does a job; anybody could have done, because they assumed someone else to do it..?
• ·         Feeling that you have no control over the money that circulating in your company?
• ·         Wanting to be a “master of your own destiny” and then become the “slave of your business”?

All these questions are now common everywhere; especially in Kerala based SME level companies. More than 5 Lakhs small and medium level companies are there in Kerala, most of them are struggling to survive, many of them are dead, and a very few of them are alive and growing, why is it so? It’s not only because of the financial support or other lack of PEST factors(Political, Economical, Social and Technological), but it’s because of the lack of the vision; as the result, the business that they are doing is not equipped with the basic things that are necessary to start, survive, grow and succeed in the industry.

Nowadays, the competition is so strong in any industry, only the companies with unique products/services will sustain its momentum and growth. Entrepreneurs need to update the business and need to act based on “SAVE” concept of marketing; which means:-

S- Solution: - A business should provide a solution to a specific problem and that solution can be in the form of product/service of the company, then only that company will get an edge over others, and this will help the company to sustain in the industry. For e.g. when we think about a mattress manufacturing company, they provide a solution for better sleep by modern mattress; here the product is a visible form of the solution. This is how an entrepreneur should see about his business.

A- Accessibility: - The product/service which means the solution, which should be accessible to every customer who needs it. It should not limit its audience in a specific region or location but it should be clear that the solution address all the customers who need that solution.

V- Value: - The solution should have a value; so only the customer won’t look at the cost factor. If the solution got a value, for sure that the customer will make that solution a success. For e.g. there are people who use branded dress, the reason is that they provide some kind of value to that customer; here value may be the brand name, comfort, pride, privilege etc. 

E- Educate: - The Company needs to educate or should make the people aware about the products and its features. Then only it can create a need/want/demand in the mindset of the customer. For e.g. branded companies like Apple Inc etc are trying to educate the people about the products and its value, when the people are educated, they will ask for that solution and the value that they got after the usage will make them a lifelong customer.

How things are possible..?

Here comes the solution, the company should have a vision, which states the reason for the existence of that particular company. Business consulting company will help to develop and define “The Key 7S in a Business”.

It’s proven that, hard work is not the ultimate solution but its business systemization. In Kerala, start up and some SME companies are lacking the management level knowledge and system setting, as the result the entrepreneurs might feel frustrated and dejected in doing the business. So for making the smoother running of the business, by doing business systemization, it will define the following things:-

• ·         It defines everybody’s hats
• ·         It helps you to save a big amount of time by organizing things
• ·         It motivates employees, and makes them a part of the process
• ·         It defines everybody’s KRAs, responsibilities and tasks
• ·         It enables you to manage and control every penny in your business
• ·         You can be the leader of you business through proper delegation and sharing of organizational goals and objective by proper controlling mechanism

Business Consulting can provide, all the factors showed in the figure to make a better running of the business and there by the company will get an organized, systematic and streamlined business operation procedure which finally results in achieving the vision of the company.

Consulting proves that, every organization can be a success in its industry when they are focused on their vision. The 7S shows that, with the proper combination all ‘S’, the organization will be working with clearly defined vision means shared value; to achieve the Shared value there will be a clearly defined Structure with the help of right Strategy and System, the right Skilled Staff can make a smoothly running organization. In this scenario, the organization will be systematic, organized and focused on its vision.

Conclusion

Professionally managed and organized business is always the best place to work, engage and it will provide better results for each and every efforts that the entrepreneur is putting in it. Entrepreneur should have a vision about the business and that should be shared among the employees too, this will make a sense of belonging and will result in employee satisfaction and achieving the organizational goal.

Article by,

Abin c Pascal

Asst. Manager- Consulting

Bramma Learning Solutions Pvt Ltd, Kochi
Mob: 9496695346
Phone: 0484 2705535

Business Vision Setting

Importance of Vision Setting

A businessman to a consultant: “I want my present branches streamlined properly...and my manufacturing unit too…and I want to expand my business to other districts...”

Consultant: “Well we can ...the fee will be Rs.2 lakhs per month.”

Businessman: “That's too much...I can't afford. Can you make it to 1.5 lakhs..?”

"Unless there is a vision for an entrepreneur, his business will end up nowhere. If you want more money invest more."

We can take an example of Vision achievement exercise of Honda Motorcycle and Scooter India Ltd. (HMSI)

Their vision: To become the No.1 two-wheeler company by 2020.

Major milestones achieved after unmerging from Hero-Honda (34 months):

·    23% growth since separation

·    HMSI now constitutes around 17%-18% of turnover of Honda Motor Corporation.

·    By 2015, target is set to be 5 million units of sales.

·    Overtaken TVS and Bajaj in sales

·    Became 2^nd largest two-wheeler company

·    9 zonal offices.

·    Hero has lost 2% of market share

·    Honda gained 3% of market share

·    Overtaken the sales of Hero's Passion by Honda's Dream Yuga in 2012.

The key for achieving the milestone: The pace of Transformation

Following are the factors which they thrived on:

1.  Research department relocated and linked  to Marketing and Sales department (main strategy)

2.  Kept on reworking strategies

3.  New model line up

4.  Spread their market to the interiors of the country.

5.  Widened the product range.

6.  Quick communication and decision making

7.  Responded to market needs and trends.

8.  Brand ambassador- Akshay Kumar (Bollywood actor)

9.  Focused on fuel efficient bikes like Dream Yuga and Neo to compete with Hero's Splendor and Passion.

- Jimish K. Joseph

  Asst. Manager - Consulting

  Bramma Learning Solutions
  Mob: 9746195297
  Phone: 0484 2705535